A divided kingdom

We woke to a new reality on Friday 24 June, and a new direction for our country.

If, like me, you’d hoped to remain, I’m sure it was a disappointing moment when you realised the result had gone against you.

If you’d voted to leave, I’m sure you’ll be excited that the United Kingdom will have the chance to take back control of its destiny and stand on its own two feet.

As the dust settled, the pundits have looked for reasons why we turned away from Europe.

You could blame anti-immigration, anti-Conservative, anti-Cameron or anti-Corbyn, anti-European or anti-establishment. You could blame years of EU-myths and the right-wing media. You could say it was about freedom, fear or hate.

But it was probably all of them. And what this referendum has revealed, especially when combined with the divisive general election results, is how fractured we are right now.

A very British revolution

Owen Jones in the Guardian wrote that this was a working class revolt, with millions fed up with the system. And when there was nothing to lose, leaving, making a change, was never a gamble. It’s true that for so many the system has failed them again and again.

Meanwhile the young have been left speechless and powerless. Politics is cyclical, and with 75% of 18-24 year olds voting remain, the next generation will have their day, someday.

Migrants and European workers in Britain will be uncertain about what the future holds for them – and what their place is in their communities is.

The butterfly effect

The ripples from the vote are already being felt.

The markets and pound crashed (and bounced), some big businesses and financial institutions revealed plans to leave themselves, our EU neighbours postured (some calling for a quick exit and tough deals and others demanding their own referendums), and political leaders toppled (or perhaps began to topple slowly). While Spain eyes up Gibraltar, it’s likely, and understandable, that Scotland and Northern  Ireland will try to seek their own freedoms too.

David Cameron promised One Nation politics. Sadly his legacy will be a country that’s never been more divided.

This may be a short, sharp shock. It may be the start of another recession, job losses, falling house prices and rising costs of living. We’ll see, no one could really predict the future on the campaign trail.

I’m sure we’ll all roll our sleeves up and get on with it and we’ll make Britain a success in the long run. But we’ll be judged on our efforts, there’ll be no-one else to blame or bail us out from now on.

Stronger, together

But the real challenge is how we get our society back together.

The first step will be for both ‘remainers’ and ‘brexiteers’ to work towards building a new country together (I’m working through the change curve, I promise, I’ll get there).

Theresa May’s leadership – and her choices for her top government posts – will be crucial in starting to heal the country and recreate much-needed stability. Her vision of a country that works for everyone is an honourable one – one that Cameron would have endorsed – now we’ll see how successful she can be.

And we all, and I mean all of us not just the political class, will have to stand up and start healing the rifts.

Whether you backed remain or leave, hold Labour, Liberal or Conservative views, we now have to make the most of this opportunity, put the past few months behind us, reengage positively with our neighbours, next door, across the channel and online, and try to reunite our United Kingdom.

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Is time running out to save Great Britain?

At 10pm on Thursday 23 June, polling stations across the country will close. Boxes stuffed full of scraps of paper will be taken to halls to be counted and, unlike a General Election, the result will have irreversible and lasting ramifications.

It’s a big responsibility.

So it’s a decision for the head, right?

I’ll admit, when the referendum was called I intuitively felt remain was the right choice. But I wanted facts. What frustrated me was both sides claimed to be the expert on every topic – the economy, immigration, education, the environment, housing and so on. Facts, ones you can be really confident in, were, and remain, hard to find.

But almost all world leaders, scientists and most economists seem to back remain. In the Sunday Telegraph yesterday, which actually backs leave, they listed the main supporters for both sides. On the leave side they included Ian Botham and Sol Campbell. While Beefy is an excellent cricket pundit, 14 centuries and 383 Test wickets does not make him an expert on what’s best for a nation.

So it’s got to be heart then

I want Great Britain to be a country the rest of the world looks towards. We’re a small island with a big history, a nation of just 65 million people that has grown to have a large say on the way of life of the 7.4 billion people living around the world.

We’re lucky that we remain in a position to show the world what democracy can achieve and that we make the right decisions when push comes to shove. As a nation we feel deeply, and we give what we can. The outpouring of vigils, words and even financial support for Jo Cox’s fund in the days after her murder is just one example.

Times are tough right now, I know years of austerity makes it more difficult to look beyond our own homes and family’s needs, but we shouldn’t neglect our moral duty to stand up for those that cannot stand up for themselves around Europe and the world. Immigration is an issue, so let’s have a grown up debate, but by leaving the EU and taking the ‘Trump’ approach to our borders is not one that’s good for us or the world.

And it’s true that anti-EU feeling is not a UK-only trait. Brexit could lead to others following, a splintering of the continent that has brought decades of peace and prosperity to so many.

The UK should be a country that leads. And no-one leads from the back of the pack, let alone from the sidelines.

It’s not just a vote for you

I’ve got two kids, aged one and four. If we leave, what will they ask when they look back at the referendum in their history lessons in ten years or so?

They may ask why we isolated ourselves when the world was moving towards greater collaboration. They may ask why, after the ‘empire’ had collapsed, we thought a return to greatness was through severing ties with our closest neighbours. They may want to know how we couldn’t see it as the first step towards the end of the United Kingdom itself.

Stronger, together

There’s a reason nearly all major companies have collaboration as a ‘value’. Why, when the world is becoming a more competitive market place, would UK PLC want to purposefully put itself into a silo?

The EU obviously has faults, like all major governance structures. But what the EU does is create an opportunity to make a difference on the big issues of our time. Issues that don’t follow borders or respect a national flag.

Tackling terrorism and crime, alleviating poverty, making major companies pay fair taxes, peace keeping and environmental threats – they all need more collaboration, not less.

Ticking the box

I’m sure all these arguments could be reversed, but I know I’ll vote to remain on Thursday. I’ll vote for a future within the EU because I believe the UK is stronger by keeping our seat at the top European table, that it’s the right thing to do to use our influence to do more for our people at home and around the world.

I’ll do it because I think it’s the right choice for my children and, one day, my grandchildren.

But, honestly, I fear that we’ll decide to leave this week, or, maybe worse, we’ll vote remain by such a narrow margin that all the hatred and divisions created by this campaign will never get the chance to heal.

Housing Perception Survey 2016

IMG_0793Housing probably seems pretty dull right? But we all want a safe and secure place to call home don’t we? Without it, everything else just doesn’t work.

I work in housing, and I’m surprisingly passionate about it. I write about it here on my blog (along with politics and PR) and I’m currently researching peoples’ views of housing in England and Wales.

I want to better understand what people think about their home, new development, affordability and to get opinions on the role of housing associations too.

So, I’ve put together a really simple, 100% anonymous and no-more-than-10-minute Housing Perceptions survey to get as many thoughts and views as possible.

I hope you can take part too. The survey will close Friday 27 May, and I’ll share the statistics and the stories right here on my blog in June.

Please do come back to see what the survey says or, if you’d like, you can subscribe by email to my blog so you don’t miss the results.

The big stories on Super Thursday

It’s Super Thursday, with voters heading to the polls across the country. Here are some of the big stories to watch out for.

Has the Panama Papers scandal and EU rift damaged the Conservatives?

Cameron concernsA few months ago the Conservatives were unstoppable. Even with a small majority, they were pushing legislation through parliament at pace while the media focused on the chaos on the other side of the House.

And then came Europe and Iain Duncan Smith’s astonishing attack on his former cabinet colleagues. Since then the party has been divided as Conservative heavyweights campaign against each other ahead of the EU referendum next month.

Throw in the Panama Papers scandal and Cameron’s particularly uncomfortable week as he slowly revealed his own family involvement – and it could be an uncomfortable night for government.

Can Corbyn continue the recovery?

Take a bow CorbynIt seems a long time since Jeremy Corbyn was criticised for not bowing deeply enough at the Cenotaph.

While the party has been hit by a divisive anti-Semitism row, Corbyn and his grassroots supporters have survived longer than any commentator expected.

But today is the first public test of Corbyn’s leadership. Labour are likely to win back London, but will that be enough to show the party is getting back on its feet?

Have the Liberal Democrats delivered on their fight back promise?

IMG_7248Paddy Ashdown eating his own hat is a haunting image of the 2015 general election. The polls had been so wrong and the LibDems were in ruins.

Tim Farron picked up the reins from Nick Clegg and started what he called a fightback. There were good early signs with a big spike in new memberships, but the damage has been done and today will be too soon for the Liberals to make a significant step in returning to former glory.

Can 16-year-olds be trusted with a vote?

IMG_7250In Scotland, 16 and 17 year olds will join their more mature peers to cast their vote. Not so for those south of the border and government blocked moves to extend the vote to these teenagers for the EU referendum.

But it’s a step in the right direction, engaging the younger generation in politics and hopefully one day every 16 year old will have a say.

Will UKIP make local elections a signal post for the EU ref next month?

IMG_7251The smaller, topical parties will be hoping to ride anti-European sentiment into local councils.

With the EU referendum next month, today’s votes could throw up a few surprises. While many won’t win seats, a good show of national votes for Brexit parties will make Cameron and the StrongerIn campaign very nervous.

How will voters react to an evolving language of politics?

hustings01In the US, a defining policy of Republican Donald Trump was the Trump Wall to keep immigrants out. Here in London, Zac Goldsmith was criticised for a ‘passionate plea’ in the Mail on Sunday – which included an image of the 2005 London bombings.

The language of politics and politicians defines and reflects the society and culture in which we live. Zac apologised and blamed poor picture choice, but the article was an attack on his opposite number, far more than setting out a vision for the world leading city he believes London can become.

But, while this approach has been criticised online and the doorstep, will it make the difference when a voter is behind the curtain casting their vote?

Is it good enough, to just do good?

signThere’s no denying Kids Company, the charity run by the iconic Camila Batmanghelidjh, did great things to help inner city children during its 20 years.

But serious financial and governance problems caused it to close its doors; and it’s perhaps the most famous example that doing good, in the end, wasn’t good enough.

Housing associations are charitable, which means they’re not-for-profit, no shareholders expecting a return on their money, and any profits are put back into new homes and services. Housing associations are well known for providing homes for those in housing need, investing in services that help their residents get on in life, and working to build great places to live.

They’re officially public sector bodies right now too, but later this year, they’ll be deregulated by government.

Deregulation will bring new freedoms to a sector that has been tied closely to national and local government for so long. And with increasing control over its own destiny, pressure and expectations for it to deliver – both for its residents as well as building much-needed new homes – can only increase with it.

So, in this new world as private, commercial organisations, will doing good be good enough? Or, like Kids Company, can they carry on doing good if their businesses are not good enough?

A balancing act

There’s always been a need for housing associations to balance three interlinked but sometimes conflicting pressures. What’s best for the business? What’s best for current and future residents? What’s best for society?

Government policy – rent reductions, benefit changes, an unerring focus on homeownership – will continue to pile on the pressure on housing associations to deliver, threatening to unsettle this delicate balancing act.

So, associations, particularly at Board level, will need to be alive to this, and not allow commercial objectives overshadow the social purpose – and vice versa.

Getting the governance right

Just like at Kids Company, Boards have such a crucial role to the success of their organisation.

There are some excellent chairs and Board members from associations large and small, who bring substantial experience and a range of skills, from housing and other industries.

But these Boards will be tested in a deregulated world, and collectively they will need to ensure they have the right skills and experience round the table as the world continues to change around them.

They also have to lead, setting and scrutinising an appropriate strategy, making sure the business is strong and stable enough to navigate difficult waters, achieving commercial and financial success alongside demonstrable social impact.

Given the pressure to increase homeownership and the financial benefits of an expanding private rent portfolio, they must also act as the guardians of the homes our communities need for an affordable rent (with a very deliberate lower case).

Keeping the money coming

Deregulation will obviously move housing associations away from the financial safety of the government and its Treasury. They’ll still be sound places for investment, but lenders may well be more wary.

Government grant has all but dried up for affordable homes and when you add in the rent reduction, which devalues a housing associations assets, lenders might lose their appetite for housing or at the very least impact the low interest rates the sector has enjoyed for so long.

When I’ve met funders who’ve supported housing associations, they wanted to see that healthy surplus and strong balance sheet – but they also wanted to see that social ethos too. It is that balancing act again.

Redefining partnerships

It’s certainly time for new partnerships. After a rocky start a working relationship is forming with government – housing associations can be the answer to the conundrum of how to build one million new homes. But there’s also a need to redefine the way they work with local government. This historically close relationship is under strain as they try to balance the books while meeting the needs of their communities.

Ultimately we share similar values and objectives and can help each other, but it needs to be an equal and open relationship. We’ll need to work closely to make housing developments viable and affordable.

And, of course, true joint ventures with housebuilders will get more homes built, share risk and provide benefits for all partners and the community at large.

But what about doing good?

Expectations on a deregulated housing association sector will certainly continue to rise. Government wants them to build, build, build. Local authorities want them to meet their local housing needs. Lenders want a safe return on their investment. Residents, rightly, demand a decent home and a service to match.

Ultimately new freedoms will give housing associations more control over their destiny. Freeing them to build more and do more. They’ll have to behave like a business and think like a charity.

I know there’s some concerns over the so-called ‘mega mergers’,  but as long as the starting point for discussions is whether they can do more good and provide decent services by becoming stronger businesses, then it should be encouraged.

In the end, what makes housing associations different is that every decision is a balancing act at all; they’re social businesses in the truest sense. Each decision should continue to balance the benefits to current and future residents and wider society, as well as the commercial gain.

So this social ethos will be tested when the sector gets hold of its new freedoms and flexibilities, but I’m sure that doing good, but doing it even better, will remain central to their purpose.

Is storytelling really just about talent?

Whether you’re working on a novel, annual report or a corporate case study, is great writing really just about talent and creativity?

As a journalist and PR, I’ve done plenty of the latter, but I’ve not written a long creative piece since I finished a novella at university…which was some years ago. However last month, armed with an idea, I started work on a novella – but have had little success so far.

I know I can write, so what was the problem? Was it writer’s block? A lack of inspiration perhaps?

As I struggled to get creative, I turned to some great writers to better understand what makes storytelling happen – and found there were some basic rules to building a story that I needed to understand before I could find any of this mythical free flowing creativity.

There are just two types of stories

At the very foundation, there are just two types of stories. And it is believed Homer – the Greek one – defined them both when he wrote the Iliad and the Odyssey around the 8th century.

In the Illiad he chronicled a few weeks of the decade-long Trojan war, while the Odyssey follows Odysseus’ perilous journey home after that battle.

Homer's Iliad - the original siege story

Homer’s Iliad – the original siege story

The siege

The action comes to the main character, and the drama often comes from the abilty of the main protagonist to resist and endure.

The Iliad…or The Martian.

 

IMG_7020

  The Quest or Journey

The main character has to move forward, taking action which require courage and intuitive

The Odyssey…or Star Wars

Applying this to my emerging story, I was able to lay the platform from which to build the narrative. It’s to be a siege.

Every story has a shape

On top of these simple foundations, Kurt Vonnegut explored the shapes of stories – and his work was turned into a brilliant infographic by Maya Eilam.

Kurt Vonnegut's Shapes of Stories

Kurt Vonnegut’s Shapes of Stories

What these stories have in common is there is always a change, a problem or an interruption that sparks or forces a reflection, a reaction or a transformation within the characters.

For example, this is a pretty terrible idea for a story:

A man and his wife have been having problems. But they sort their problems out.

Whereas this could be the start of a summer blockbuster:

A man and his wife are having problems. Aliens land. They are forced to work together in order to save the world. They sort their problems out.

Although I think Will Smith may have done this one already.

There are obvious exceptions, writers such as David Mitchell often tear this rule book up, but before I started to write I took some time to work out the shape of my story.

It’s roughly boy meets girl, but with an extra bump or two.

The rules of write club

Now I’ve got my story structure and shape, I’m turning to write.

And, having now consulted the thoughts of many successful writers, here are some of the other nuggets I’ve found to help turn a blank page into something you’d be proud to share.

Read. Read all the time. You can’t be a great writer if you’re not a great reader.

Write. Write every day. At the same time if you can. Ritual, habit, consistency – it’s like training for a marathon, it’s hard, sometimes you won’t want to, it’s raining and there’s something good on the tele…just write.

Plan ahead. In order to keep the complicated narrative on track JK Rowling plotted  her books using a simple, hand-drawn spreadsheet. Know where your story is going.

No distractions. In a world with endless TV channels and 6,000 tweets tweeted every second you should unplug from the noise for a bit.

Write, reread, revise – repeat– Write it all down, tell yourself the whole story, then go back and hack away at it until only the words that really count are left.

Don’t be constrained by what you know.Research it, read about it, talk to people about it – then write about it. Otherwise our imagination can never travel far. As far as we know, JK Rowling is not a wizard.

For more advice, from a man that’s sold 350 million or so books, have a look at the great tips on how to write by Stephen King.

And now, the Dénouement

Whether you’re stuck with a piece of writing, or have been putting off starting that book you’d always wanted to write, I hope some of these tips have been useful to get your project on track, they’ve certainly helped me.

But the best piece of advice I’ve found, among the vast swathes of writers writing about writing, is to be yourself. Find your voice, write your way, and most importantly write for yourself first – enjoy it.

With my plot plotted and characters taking on a life of their own, I’m planning to have my novella finished by the end of this month. Wish me luck.

I hope the ending for my writing story is, as Kurt would say, New Testament, off-the-chart bliss.

Has Cathy Come Home yet?

CathyOk. I admit it. I’ve worked in housing for many years and I’d not seen Cathy Come Home. When people mentioned it I’d nod knowingly and quickly move the conversation on.

Well, enough was enough. So last night I watched the famous Ken Loach film.

And while the documentary turns 50 in November it was still a hard-hitting, incisive and emotional story of how a family can, through some poor luck and a couple of bad choices, fall to the deepest depths – and be failed by the society around them.

When it aired in 1966, 12 million people watched, a quarter of the population, caused a public outcry, a discussion in parliament and a swell of support for Crisis and Shelter, which were set up within a year of broadcast.

But what has changed?

The slums have gone, and families are no longer split apart, but in a BBC Inside Out interview marking the 40th anniversary, Ken was unconvinced by the lasting impact of his iconic film.

And when he spoke at the National Housing Federation’s Homes for Britain rally last year he said, simply, ‘it is much worse now’.

So what can we learn from the 50-year-old film today?

The spiral can be sharp and fast

The descent from happy couple with a child on the way, living comfortably and dreaming big was rapid. An accident at work, an illness, family and financial breakdown can escalate quickly. Cathy and Reg were an ordinary, everyday family – it could easily have been me and my family.

And without a home, a stable place to build from, it is hard to put the other bits of your life together – as this graphic from Homeless Link starkly sums up.

Pay-It-Forward-Infographic

Meanwhile The Guardian featured an article on how poor housing affects mental health.

It found children who’ve lived in temporary accommodation for over a year are three times as likely to have mental health problems, including depression and anxiety, compared to their peers.

We’ve not changed our language

We still have a problem about how we talk about people in housing need.

In 1966 you’d hear words like ‘scrounger’, ‘lay about’ and ‘lazy’. That language wasn’t out of place in the skivers v strivers debate a few years ago.

Language matters. How we talk about poverty shapes the policies we create to tackle it.

There’s a great Open University podcast, The Language of Poverty, featuring political commentator @OwenJones84 and social policy lecturer @GerryMooney60, if you want to hear more about this.

We need a new film – but we need a movement more

The film was powerful. 50 years ago many were upset, many supported the emerging charities such as Shelter or Crisis.

So while much has changed, much has stayed the same too.

It made me want to grab a camera and film a new Cathy Come Home, for 2016 – anyone interested?

But as Ken said: “A film isn’t a movement, it’s just a film. A film can agitate a little, illustrate, but it’s part of the process. Unless you organise, nothing much will happen – people turn off the telly or walk out of the cinema and that’s it.”

The captive BBC audience has gone, but the rise of social media would help spread a powerful idea and the issue quickly. 

But to solve the housing crisis – tackling homelessness right through to affordable homeownership – can only be possible with a collective, committed long term plan involving government, house builders, local authorities, housing associations and charities.

So when Cathy turns 60, in 2026, I hope we can say how bad things used to be, not be reminded of how far we have to go.

 

Bringing down the houses

img_0622We’re very lucky to have a democratic political system, where we all get a say in who represents us in Parliament.

But having watched how the Housing and Planning Bill has been put together, perhaps it’s time to consider alternative ways of making and shaping policy that affects us all.

Housing is, for all of society, a vital and surprisingly emotionally charged subject. It is a refuge, a place to build a family, an investment and so many other things.

And making policy is complicated, but it is made more so when politics takes over.

As I said in my 2016 predictions, the Chancellor, at the Autumn Statement, said ‘above all, we choose to build the homes that people can buy. For there’s a growing crisis of home ownership in our country’.

Rightly or wrongly, this specific view of the housing crisis has driven all subsequent policy decisions.

Then we come to the Bill itself. Late night/early morning debates, potential conflicts of interests and a swathe of last minute amendments all meant the Bill didn’t get the attention or detailed debate it deserved – as the Independent dramatically pointed out.

I’m not going to go into the merits of the policy itself, but I do want to discuss how policy is made.

How to make a Bill

Here is a video from the UK Parliament, explaining how a Bill becomes law. It sounds good, right?

img_0623

How laws are made

But once we’ve cast our vote, the policies which are made and voted on by our MPs for the following five years may no longer be representative of our views.

img_0621

Homeowner nation: In 2015, homeowners were the Conservative’s core support

The party with the majority, despite any fuss and bluster of the opposition, will often win out due to their sheer numbers. But how many of those MPs voting deeply understand the issue? How many have been whipped into line?

Experts, from industry or the third sector for example, can submit evidence to the committee, and some are called to give evidence.

But it is the experts trying to influence the politicians, when perhaps it should be the other way round.

So what are our options?

Turn thinktanks into policymakers

Thinktanks are a great place to test policy outside of the parliamentary process.

Let’s expand their role, perhaps create a broad independent thinktank, with representatives across the political spectrum, to co-create policy that meets the government’s manifesto commitments, while balancing the needs of the rest of society.

Crowdsourcing comment

In 2013, Iceland attempted to crowdsource their new constitution. A monumental task which, ironically, ultimately failed when it reached parliament, but there were two particularly unusual features that we could learn from.

The first is a National Forum, made up of a demographically representative group of 950 citizens. This group were brought together to discuss the principles and ideals they wanted to see in their country.

The second was an assembly of constitutional drafters, which excluded professional politicians. Again, independent from politicians, with experts and policymakers making policy.

From digital inclusion to digital engagement

I saw recently the Government Digital Service are now turning their focus on digital engagement.

So let’s get policy into the public arena through digital channels.

Back to Iceland, they received around 3,600 comments on their constitution via Facebook, Twitter, email and mail. Pretty good stats.

I got in touch with the head of GOV.UK, Neil Williams (@neillyneil), to ask if the 2011 vision for online consultation and policy engagement had ever progressed. They’ve achieved so much with GOV.UK, but this had not taken off.

He said it there is momentum in government and maybe it was time to revisit this idea.

I hope they do, opening up government, making policy more independent with crowdsourced ideas can only lead to more creative solutions, generate buy-in from the public and ultimately shape better and fairer policy.

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2016: Predicting the unpredictable

IMG_07892015 was an unpredictable year.

All the pollsters and pundits were flummoxed by the general election result, as voters decided that one coalition parliament was enough.

Even on the night, as more reliable numbers started to come in, Paddy Ashdown said he’d eat his hat if the predictions of a 47-seat loss were correct. He ate a hat-shaped cake on the following week’s Question Time.

Then, Jeremy Corbyn went from the 150/1 outsider to storm the Labour leadership contest.

So, if we’ve learnt anything from the last year, is that we cannot predict the future.

That uncomfortable fact aside, here are my predictions for housing in 2016.

We’ll build more homes – but still not enough

The government has set its sights on one million new homes by 2020. Or 200,000 a year.

Not bad. But back in 2007 the government set a target of building 240,000 new homes a year by…2016. Ah.

Even then the report that now sits in the House of Commons library said there was debate about whether this figure would actually meet demand and deal with the backlog of unmet housing need.

At the time private house builders were building around 190,000 homes, but then the market crashed. There’s a recovery going on, with starts and  completions increasing, but even 200,000 will need a huge effort from both public and private sectors.

We need to set our sights higher, aiming to build far more, if we want to meet that new as well as pent up demand.

Home ownership will increase – but affordable housing will suffer

Here I’ll just point you towards the excellent brickonomics blog from Brian Green.

He quotes the chancellor, at the Autumn Statement, saying ‘above all, we choose to build the homes that people can buy. For there is a growing crisis of home ownership in our country.’

The package of measures, from starter homes to the relaxing of shared ownership rules, the Voluntary Right to Buy and continuing Help to Buy will undoubtedly support people to buy a home. It’s hard to predict if it’ll hit the target of one million new homeowners, but the chancellor will certainly see a rising percentage of home ownership.

However, in Brian’s words, ‘note too, from the Office for Budget Responsibility analysis, that the Chancellor is willing to slow the housing delivery from housing associations, at least in the short term, in his pursuit to boost home-ownership rates.’

Time for a graph.

OBR Graph.png

The summer Budget, mainly due to the 1% rent cut, put the brakes on housing association development.

However, the Section 106 changes to prioritise starter home for sale, and the eventual sales of social rented homes through the Right to Buy may mean that it is the affordable rented sector that suffers in the short and long term, creating a different type of housing crisis in the future.

Prices will keep rising

I’m  lucky enough to own (a bit of) my own home. And as my family grows I’d like, one day, to be able to move to a bigger house. But as I live and work in the south east, that’s getting harder and harder. I can’t imagine how hard it is for people just starting out.

Prices rose more than 10% nationally in 2015. Newham rose a staggering 22%. Wages are recovering, but the longer you take to save, the further out of reach the houses become.

I can’t see this cycle ending yet. We’re just not keeping up with demand and supply-side policies will inevitably see prices continue to rise.

Housing associations will adapt

I’m biased here, I work for a housing association, but I think the sector will do some great work next year. It will be an incredibly difficult year for the sector, particularly the financial impact of the rent cut, but I believe they’ll adapt.

In 2014/15, as featured in Inside Housing’s annual survey, the top 50 developing housing associations finished 40,213 homes across a range of tenures. This compared to 26,214 completed by the 50 biggest builders the year before.

They forecast 34,526 completions this year, rising to a very impressive 106,250 by 2018.

Given the Budget, as you can see from that graph from the OBR, that’s going to be tough. But I suspect housing associations will meet the 34,000 figure and push on, minimising the impact.

There’s no surprises here, they’ll change the mix slightly, they’ll have to be smarter on asset management strategies and they’ll have to be more effective and efficient in everything they do.

And finally, some political stability.

Despite the very public positioning to take over from David Cameron, the shadow cabinet unrest with the new Labour leader and the usual 12-month career of a housing minister, my final prediction is one of stability.

I think, given next year will be dominated by the escalating immigration and Syrian crisis as well as the EU referendum, I suspect Cameron, Corbyn and Lewis will still be in their current jobs next time we sing Auld Lang Syne.

What’s your prediction for 2016? Leave a comment below and scroll down to follow this blog via email for more housing debate next year.

Write with authenticity

The recent return of the MP expenses scandals, and the following, almost unbelievable graphic from @ConradHackett (which I stumbled across via @JoeSarling), got me thinking about authenticity in politics.

First of all, that incredible graphic.

Falsehead face-off

Without doubt, there can be no authenticity in politics if the spin doesn’t tally with the truth. And voters remember if you’re seen to go back on your word, just look at Nick Clegg.

While we should absolutely run this lie detector test on our own political leaders, I want to focus on how they say what they say, rather than what they’re saying.

Having worked in both journalism and PR for a while now, I’ve both received and written my fair share of corporate quotes. But what’s the trick in making them feel real? How do you make a connection with your audience?

Here are some quotes from three politicians. You may recognise some of them, but do they feel authentic?

“When Donald Trump says there are parts of London that are ‘no go’ areas, I think he’s betraying a quite stupefying ignorance that makes him frankly unfit to hold the office of President of the United States.”

“Extending the grant in a sustainable way ensures more than 100,000 people will benefit from financial support when purchasing these cheap-to-run and green cars. We are determined to keep Britain at the forefront of the technology, increasing our support for plug-in vehicles to £600 million over the next 5 years to cut emissions, create jobs and support our cutting-edge industries.”

“Treat people with respect, treat people as you would wish to be treated yourself. Listen to their views, agree or disagree but have that debate. Cut out the personal abuse, cut out the cyber-bullying and especially the misogynistic abuse online and let’s get on bringing real values back into politics.”

I’m obviously being a bit unfair here, comparing two big characters with strong voices to a quote from a government press release, but you can see the stark difference.

Writing authentically is so important – whether in the political, B2B or B2C arena. It can build or erode trust, it can win or lose votes or sales.

So, whether you’re writing for a politician, a CEO or a housing officer, here are my five tips to create authentic quotes:

1. What are you trying to achieve?

Whatever else you do, be clear on your objectives from the start. What is the main message you want people to take away? What are you hoping people will feel, think or do having read your piece?

2. Know yourself (or the client)

We can’t, and shouldn’t, all talk like Boris Johnson. But you can hear him saying his quote. And if you’ve read something that doesn’t sound like him, it immediately feels false, undermining the message. Know your (or your client’s) stylistic flourishes, use them, sparingly, to make it feel like personal and real. And always read your quotes out loud, do they sound authentic?

3. What’s the point?

It’s pretty standard practice to weave the main messages, facts and figures into the quote; simply because the journalist can’t mess around with that bit. But trust the journalist to do their job and write a decent, balanced story. They will, rightly, chop out anything that’s not useful or interesting to their audience.

And don’t overload the quote with facts and figures, don’t try and chuck everything in. While the eye is naturally drawn to numbers within copy, which can be a useful trick, be ruthless about what makes the cut.

Just include the best figure, one that supports your story the strongest – otherwise people will just drift over the quote and not take anything away at all.

4. Know the customer

Remember the old saying that you can never please all of the people all of the time. So be really clear about who you are writing for, what do you want this person to think, feel or do? What tone and language resonates with them?

5. It’s a conversation – what are people saying back?

In the modern, digital world, feedback is pretty immediate. One-way communication is over.

So don’t just evaluate the reach of the message, evaluate the impact. This is easier of course if it’s linked to sales uplift or potential leads, but don’t forget to look at the tone of the article. Take a deep breath and go ‘below the line’, see what the reaction is like in the comments section.

Check out what people are saying on social media, they’ll soon tell you if you or your client are not being authentic.

 

Answers: In case you weren’t sure the quotes were from Boris Johnson, Andrew Jones and Jeremy Corbyn.